" The personal and social onsequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technoly" Marshall McLuhan
Within todays contemporary society it is feasible to distinguish the radical and ever changing technological advancements that are been made on a daily basis. They are what are known as New Media Cultures within the realm of the Mass Media. Throughout this blog i seek to explore the various forms in which these New Media's are taking shape and the ways in which they can inform and illuminate all aspects of everyday life and i will be drawing upon themes and topics from my semianrs and lectures that i found particualrly interesting. Aditionally I wish to look at the way in which they have become embedded deep within modern day social practices and inspect how we have emerged into a "Hybridization of media forms".
More than any other New Media Technology, the Internet has greatly influenced and represented the idea of change and a concept of the New within contemporary culture. Is is imperative to understand that many cultural forms that we as consumers are bombarded with are both part of technology but also part of our own cultural expression. As the development of such media technologies is dependant upon two important factors, which are the technological and cultural conditions present within society today.
